Set Philosophy: We believe in premium urban design that is creative, versatile and always in tune with the ‘zeitgeist’. We design our collections for the modern urban woman. She’s feminine today, tough tomorrow. She’s flirtatious, embraces an edgy look. Always with sophisticated, effortless elegance.Paying close attention to detail, perfect finishing and the finest quality. Each individual garment tells its own story. Believable, honest, passionate, real fashion – that is SET.